About Us
A great wardrobe should keep up with real life. Vuori approaches clothing with that idea in mind, combining athletic functionality with the effortless character of California-inspired style. Influenced by the coastal community of Encinitas, the brand creates apparel that connects movement, creativity, and everyday comfort. Its collections are designed for people whose days rarely fit into just one category.
From early morning training sessions to afternoon errands and weekend getaways, Vuori offers clothing for a variety of settings. Women's selections include leggings, sports bras, tanks, shorts, dresses, sweatshirts, and relaxed pants. Men's styles range from performance shorts and joggers to T-shirts, polos, button-down shirts, and versatile outerwear. The assortment also includes accessories and activity-focused collections for running, yoga, golf, tennis, and pickleball.
Different fabrics and collections give shoppers more ways to find their preferred look and feel. DreamKnitā¢, BlissBlendā¢, AllTheFeelsā¢, and Vuori Metaā¢ are among the named collections that bring distinct fabric characteristics and styling options to the range. Whether you prefer streamlined athletic silhouettes, relaxed layers, or polished casual pieces, there are options to build a wardrobe around your own routine.
Vuori's approach extends beyond individual garments. The brand emphasizes thoughtful product design, community connections, and a commitment to creating apparel intended for lasting use. Discover versatile clothing that brings together sport, leisure, and contemporary style without making everyday dressing complicated.